About the Awards

The international UX Design Awards honor the best intuitive products, services and visions. The singular competition and its specific focus emphasize the tremendous importance of intuitive human-technology interfaces in all areas of life.

The Awards are annually bestowed by the International Design Center Berlin (IDZ). All successfully nominated product solutions are presented at IFA, the global trade show for digital products and consumer electronics in Berlin, reaching an international trade audience and the general public alike.

Creating User Experiences

The UX Design Awards honor holistic design that places an emphasis on people and the entire user experience, thus eschewing classic product categories.

How can products or services provide a positive experience? What are future users longing for? In a connected product and service ecosystem marked by an increasing alignment of overall choice, user experience has become a decisive factor for market success.


User centered design creates products and services that add human value. Businesses that emphasize user experience strengthen customer loyalty and their brand value.

With a successful participation in the competition, companies and agencies acquire a valuable communication tool for successfully positioning products and services on the global market.


“Experience or User Experience is not about good industrial design, multi-touch, or fancy interfaces. It is about transcending the material. It is about creating an experience through a device.” – Marc Hassenzahl