B. Braun Melsungen AG – Corporate Communications & Knowledge Management

B2E: Event-Interaction-System – Beacon App

The Beacon app enhances international business meetings such as annual conventions, conferences and management events through context and location-specific information as well as interaction options. If participants are within a specific radius in the defined space, the app will trigger one or a number of surprising interactions. Among other features, the app can augment events with an event countdown, a digital agenda, group idea applications, a range of feedback channels and even a table finder with a ‘shake-it’ function. In this way, events are experienced more intensively, leaving a lasting impression on participants. In a comparison with the previous year, participant satisfaction has been increased by 32 percent.

User Experience

The event concept was built upon a sequence analysis. Participants’ requirements were defined by means of personas, touch points as well as relevant user journeys. Ahead of every top management conference the beacon behaviour and user experience of every interaction were tested. From a “table seat finder” to real time voting – each event interaction was aligned and put into the entire event context. Thanks to modular function elements a ready-to-use individual B. Braun event app could be developed within two days.