Ordering Platform „Click“
Digitally mapping and simplifying complex order processes was the intention that drove the creation of “Click“, the full-service ordering platform for retailers of the two brands adidas and Reebok. The project focus was on the best possible user experience and also on perfect checkout management to support retailers in compiling their highly individual product selections and placing their next-season preorders in a most efficient and error-free way. This retail pre-ordering process is of critical importance for the success of adidas.
By reducing complexity and at the same time offering users improved functionalities “Click” significantly simplified order processes. Retailers who follow the system’s smart order suggestions may enjoy higher sales results. By way of an inherent business oriented intelligence the digital ordering platform has created tangible benefits both for adidas and retail outlets.