User experience covers all aspects of emotional, cognitive and physical interactions with a product solution or service. This comprises user expectations (context and anticipation), the use process itself and the lasting impression (emotional identification or distancing).

Successful Application

Successful entries must solve a relevant challenge in an elegant and useful way. The submission must be self-explanatory. The use case from a user’s perspective must be clearly comprehensible to the jury. For the evaluation, the submission itself should be experienceable.

The key jury criteria include:

Relevance of Product and Use Case

  • Creation of new added value for relevant user groups
  • Significant improvement of a situation
  • Systemic approach (e.g. open platform concepts)
  • Balanced consideration of economic, social and ecological aspects

Improvement of Human Abilities

  • Tapping into new application areas
  • Access to new fields of knowledge
  • Strengthening of inclusion and participation


  • Innovative solution finding for existing challenges
  • Use of novel technologies to increase added value for users
  • Anticipation of visionary solutions for future fields of action

“Successful entries must focus on their core experience: What’s the story and what are the benefits behind a product?” – Simone Heißel, Jury Member UX Design Awards 2019

“We need to receive as much information as possible, in order to understand the purpose of a submission and to judge the end-to-end experience.” – Layla Keramat, Jury Member UX Design Awards 2019

Detailed Evaluation Criteria

The following criteria should be regarded as guidelines, supporting the competition judges in their individual decision-making process.

1. Fundamental Questions

What is the objective of the product solution?

The objective of use and problem-solving potential must be clearly identifiable for the user.

Is the solution straightforwardly accessible?

Access must be intuitive. All functions, assistance and feedback must be comprehensible and should support the user process.

How well is the product solution designed?

The visual and formal design must be convincing and consistent. Form, function and materials must be in an appropriate balance with one another.

How have users been integrated in the development process?

The product development must be based on a user-centered process; the quality of the research methods and their subsequent integration are decisive for the success of the product.

2. Use Flow

Is the use sequence intuitive?

Information architecture, symbols and the use of color must be self-explanatory and contribute to intuitive user guidance that is consistent with user expectations. Thereby, learning time should be minimal.

Is the solution universally comprehensible?

A wide range of different users must be able to securely operate the product solution in various situational scenarios; errors must be easy to correct.

How should the emotional and cognitive aspects be assessed?

The sum of expectations, behaviors and reactions before, during and after use must be predominantly positive.

3. Contents and Functions

Do the functions and media support the objectives of use?

The functions must correspond to the objectives of use; unnecessary actions and interactions should be avoided; appropriate information and media must support the communication objectives.

Are the contents appropriate?

The quality of the contents used must be in accordance with the context and objective of use.

4. Design and Service Quality

Is the product customizable?

Adaptations to different expectations and user requirements should be facilitated.

Is a high service quality guaranteed?

The service must be coherent and offer a positive user experience across all touchpoints.

5. Relevance and Innovation Value

Is the submission relevant?

The product must offer genuine or new added value for relevant user groups, or should represent a significant improvement to a usage situation.

How innovative is the product solution?

The entry should set new standards as a whole or in individual areas. Innovative solutions distinguish themselves through scalable business models that enable novel application fields, support participation and further knowledge exchange. They enhance human abilities by way of advanced technologies, data analysis or artificial intelligence.