About us

The UX Design Awards are a global competition for outstanding user and customer experience – core topics that shape all areas of life.


Design is about improving people’s lives. We believe that human-centered design can create positive change, as it helps us to understand the real aims, wishes and emotions of real people – and by doing so enables us to create meaningful solutions for actual needs.

The UX Design Awards reflect the huge impact of user experience design on shaping a positive living environment for all. Originating in 2008 as a show for good usability, we established the Awards in 2015. Ever since, the UX Design Awards have been honoring great user experiences in a class of their own.

The annual competition is open for products, services, environments, prototypes and concepts as well as for future-oriented visions. The awards present all nominated projects in an exhibition at the global tech show IFA in Berlin, Germany.


The International Design Center Berlin (IDZ) is a leading independent German institution promoting design as a driver of innovation in business and society.

IDZ offers companies access to consulting and expertise in the field of design, promotes knowledge exchange, and realizes projects and events. The institution works in active dialogue with representatives from politics, culture and science at national and international levels.