About the Awards

The UX Design Awards are a global competition with a unique focus on user experience, a key added value for connected life and work.

With the awards, International Design Center Berlin (IDZ) honors innovative solutions that increase the added value of new applications, technologies and services through positive experiences – and thus contribute to shaping a future-oriented world.

The competition is held annually and presented at the global technology show IFA in Berlin, Germany (key figures in 2018: more than 245,000 visitors, 6,000 journalists, 1,800 exhibitors).

Enhancing Brand Communications

Communicating positive experiences strengthens people relations and inspires brand recognition. Experience design is a strategic element of successful brand building.

The UX Design Awards offer great communication value to enterprises and design consultancies. A distinction for excellent user experience enhances the recognition of their brands, skills, products and services in the international marketplace.

The number of competition participants is limited, increasing the prestige of each successful nominee and awarded title. By presenting all nominated solutions at the global technology show IFA, the Awards draw the attention of an international trade audience and the general public alike.

Creating Experiences

The experiences of customers, employees and stakeholders shape the image of companies and organizations.

Positive experiences promote the acceptance of new solutions and strengthen positive identification. With the knowledge about the motivation of users existing solutions can be improved and new business models may be developed.

Accomplished experience design offers real added value by helping people to achieve their goals in effortless and inspiring ways. Positive user experiences strengthen the success of products, systems and services on the global market.