About the Awards

The UX Design Awards are a singular international competition with a focus on user experience, a key added value for connected life and work.

With the awards, International Design Center Berlin (IDZ) honors innovative solutions that increase the added value of new applications, technologies and services through positive experiences – and thus contribute to shaping a future-oriented world.

The competition is held annually and presented at the global technology show IFA in Berlin, Germany.

Further details: Participant Benefits.
 

“The UX Design Awards are an internationally renowned prize, moreover the design award bestowed in cooperation with IFA. We are very proud to have won the title.” – Joachim Gast, Managing Director, GN ReSound (Germany)

Creating Experiences

The experiences of customers, employees and stakeholders shape the image of companies and organizations. Positive experiences promote the acceptance of new solutions and strengthen positive identification.

How do we experience our world of life and work, how do we wish to interact with new systems and technologies? Which expectations and wishes do future users have? Which solutions will prevail?

With the knowledge about user motivation, existing solutions can be improved and new business models can be developed. Successful experience design produces offers that increase joy of life through meaningful product experiences and that promote inclusion through intuitive handling.

Accomplished experience design offers real added value by helping people to achieve their goals in effortless and inspiring ways. Positive user experiences strengthen the success of products, systems and services on the global market.
 

“Experience or User Experience is not about good industrial design, multi-touch, or fancy interfaces. It is about transcending the material. It is about creating an experience through a device.” – Prof. Marc Hassenzahl

Enhancing Brand Communications

Communicating positive experiences strengthens people relations and inspires brand recognition. Experience design is a strategic element of successful brand building.

The UX Design Awards offer great communication value to enterprises and design consultancies. A distinction for excellent user experience enhances the recognition of their brands, skills, products and services in the international marketplace.

The number of competition participants is limited, increasing the prestige of each successful nominee and awarded title. By presenting all nominated solutions at the global technology show IFA, the Awards draw the attention of an international trade audience and the general public alike.

Further information: Participant Information and Competition Procedure.
 

“It was an honour being part of the UX Design Awards, and it lead to a fifty percent increase in exposure within Germany and Europe. It was amazing to get such recognition from the UX Design Awards well-respected jury, and being selected among many other great designs.” – Ryan Van Stralen, Marketing Director, Grant & Union Inc. (Canada)