10Bytes - Privacy Protection Solution via User Data Compensation
“If companies can be compensated for sharing data, why can’t individuals?” – In her presentation, UX designer Soyeon Kwon walks us through her award-winning concept “10Bytes“ that tackles the issues user privacy, data collection and compensation.
Companies like Facebook, Amazon, Instagram, and Google collect data from the public on a daily basis. This data includes our search history, location, product purchases, and photos. However, it is unknown how much data is collected and how data is used because no existing platform equips the public with the knowledge of what information is being taken.
Rather than limiting the provision of information, it is necessary to provide users the ability to actively share data and receive compensation accordingly. 10 Bytes allows users to regulate the sharing of their data with larger companies by focusing on creating a mutually beneficial and compensatory relationship between users and companies.
The UXDA-jury called 10Bytes an “outstanding concept that empowers users by restoring sovereignty over their personal data.”
About the project:
Winnner of the "UX Design Award | New Talent" 2020
About the Format:
Talent Track: Award Winners presents outstanding projects from the New Talent award category. The format, live interactive presentations followed by a Q&A session, offers a behind-the-scenes look at award-winning projects and shines a spotlight on some of the most promising “young guns” in experience design.
Presented by Patricia Reiners
Product Designer, Studio Rodrigo
Soyeon Kwon is currently a product designer at Studio Rodrigo in Brooklyn, New York. She has an MFA in Graphic Design from the Maryland Institute College of Art (MICA). Soyeon designs to solve daily-life questions and create new experiences based on logical solutions. By creating new experiences she is aiming to build a bridge that connects people and technology through design.