Press Release: Nominee Exhibition and Award Ceremony 2016


UX Design Awards 2016

Nominee Exhibition and Award Ceremony
IFA Berlin, September 2 -7, 2016

The UX Design Awards honour outstanding design and user orientation in products, digital solutions and services. The competition is bestowed annually by the International Design Center Berlin (IDZ). All successfully nominated product solutions are presented to the general public from September 2 – 7, 2016 at IFA, the global trade show for consumer electronics and home appliances in Berlin.

This year, the jury nominated 46 solutions out of several hundred submissions from eleven countries. The user oriented products range from networked security solutions and virtual reality, via home exercise equipment and professional 3D gesture control software, to intelligent control systems for future industrial production. All nominees are presented in a special exhibition at IFA. The award winners will be announced at an award ceremony during the trade show’s opening on September 2, 2016.

From mobile nursing services to 3D furniture planning in real-time

Digitization rapidly changes our everyday private and working lives. Networked products and services are connected to form intelligent eco systems. The human being and technology interact through various channels: starting with digital interfaces, via voice recognition and gesture control, to virtual spaces and artificial intelligence.

The more complex the omnipresent technological applications, the more their intuitive usability becomes important. How can products and services improve the quality of life? How can they enable participation and the sharing of knowledge? Do they extend our abilities? Are they fun to use? Positive experience enhances the user’s trust and is key for a successful market placement of the products and services.

The UX Design Awards honour electronic product solutions which place humans and all aspects of user experience at the centre of their design. With this competition, the IDZ makes an invaluable contribution to the declaration of extraordinary work in the field of User Experience Design.

“In a connected world the user experiences are the real game changers for consumer preferences and business success. Evaluating these is a delicate process. IDZ and the team of judges are doing a great job by promoting best practice in UX Design.”
Klaus Schröder, strategy director, CEO & partner – design people (DK)

Jury awards and audience award

The jury awards up to ten outstanding solutions with the “UX Design Award”. Additionally, the jury can honour the most convincing submission with the premium “UX Design Award Gold” (product areas, evaluation criteria). IFA visitors and the general public will also have the chance to vote for the audience award “UX Design Award: Public Choice” from September 2 until the end of October. The winner will be announced in early November.


Prof Birgit Weller (Professor at HTW Berlin, Managing Director at use: Identity and Design Network), Claude Toussaint (Managing Director at designaffairs GmbH Munich), Gerhard Nüssler (Head of Design at Siemens Home Appliances, B/S/H/), Helmut Ness (Founding partner and CDO at Fuenfwerken Design AG), Prof Dr phil Manfred Thüring (Director, Institute for Psychology and Ergonomics, TU Berlin), Ulrike Müller (Head of Design at UX, Volkswagen Group Future Center Europe). Find more information about the jury members here.


Exhibition of the nominees’ products
Time: September 2 – 7, 2016, daily: 10am – 6pm
Press preview days: August 31 and September 1, 10am – 6pm
Location: Messe Berlin, Messedamm 22, 14055 Berlin
Hall 9, Stall 118

Award ceremony
Time: September 2, 2016, 5pm – 7pm
Location: Marshall-Haus (next the Summer Garden,
entrance opposite from Hall 6)
Messe Berlin, Messedamm 22, 14055 Berlin


IFA 2016
For visiting the exhibition and award ceremony, please obtain an IFA press accreditation:

Award ceremony
Book a press ticket via Eventbrite:

Please note that there is only a limited amount of tickets.
You will receive a confirmation email once you have successfully registered.

More information

Find image material of the exhibition, nominees and the jury meeting on our press page:

For high resolution images please contact us directly:

Exhibition catalogue
We publish an exhibition booklet presenting all nominees. A digital version will be available for download on our press page from September 2, 2016:

Press Contact
Interview requests (competition jury and nominees), Images
Please contact:
Ms Natalie Löwen
Tel: +49 30 61 62 321-17 (switchboard: +49 30 61 62 321-0)


The UX Design Awards are organised by IDZ Designpartner GmbH. The competition builds on the success of the annual “Usability Park” exhibition and “Usability Award” of International Design Center Berlin, which have served as platforms for recognising user-centred products at IFA since 2008.

Founded in 1968, the International Design Center Berlin (IDZ) is one of Germany’s leading institutions for design promotion. IDZ members include more than two hundred design-oriented companies, agencies, institutions and creatives. Alongside events and formats for member networking, the IDZ organises projects and events at national and international levels in active exchange with representatives from politics, culture and science.

The field of design addresses far more than merely aesthetic issues. In the development of products, processes and services, design serves to integrate functional, emotional and social aspects that are based on people’s actual needs. As a driver of innovation, design plays an important role in addressing social, environmental and economic challenges.