LOTTE Advanced Materials

Smart Visibility of Patterns on Plastics through Refraction

LOTTE’s research on transparent material, product shapes, viewing angles and angles of incidence has led to the development of a new useroriented interaction effect through a simple change in material structure. Selected information can now be recognized just according to a user’s visual field, making touch interfaces or switches obsolete, resulting in greater satisfaction. Thanks to a user-centric focus, a more effective user experience has been obtained with a simple change in surface design.