Bridging Analog & Digital User Interaction

In this Deep Dive Christoph Ortmann, Head of Bosch User Interface Design, and Alice Russo, UI/UX Design Manager, will walk us through their award-winning project „Bosch User Interface Generation Digital Ring”.

About the Project: Bosch User Interface Generation Digital Ring

Winner of the UX Design Award | Product 2023

The Bosch Digital Ring is the next generation user interface archetype, bridging the analog and digital worlds. Developed for cross-product applications (from oven to coffee maker to washing machine) and available in three size variants, the ring delivers a consistent user experience throughout. The shape is precisely cut and polished into the glass panel, which is then fused with a touch display behind. State-of-the-art interaction patterns guide the user through all settings.

UXDA Jury member Tapani Jokinen:

»With the ‘Digital Ring’ Bosch has succeeded in creating a distinctive user interface that serves as a recognizable brand element for all its household appliances. The generous and brightly illuminated touchscreen contains sophisticated graphics and animations that guide the user through the cooking process. Its consistent interface design allows for flexible and successful integration with health, wellness and sanitary appliances.«

About the Format:

Deep Dive: Award Winners presents outstanding projects from the professional Award categories Product and Concept. The format, interactive live presentations followed by a Q&A session, offers behind-the-scenes insights into award-winning projects and facilitates a dialogue with successful experience design teams.

Presented by Ake Rudolf, Head of Strategy / Award Director, International Design Center Berlin (IDZ)