Gennett is head of brand experience globally at Siemens. Passionate about helping brands to “do different” to make a difference and shape a positive future today. In her career, she has worked with various brands in the automotive, travel, banking, healthcare, energy, and home appliances sector.

Gennett holds a Diploma and MA in Communication Design and an MBA in Business Administration. She is a lover of creativity, humor, and excellence. And so far, she has lived on three continents: Londoner at heart, Berliner by default, and Beijing-inspired.

After studying industrial design at the University of Applied Sciences in Munich, Max Eicher worked independently for several years, focusing on furniture, children's toys and trade fair design, before entering the world of household appliances at B/S/H almost 20 years ago.

Since then, he has dedicated himself to the design of large household appliances. His primary focus lies in the development of innovative product concepts including all of their user layers. In recent years, he has focused on refrigerators and freezers and the diverse and globally diverse user requirements for modern home appliances.

During his work at B/S/H, Max Eicher also supervises cooperation projects with universities. Together with his team, he won numerous design awards for his company.

In her current role as Lead Designer at Experience One, an agency specializing in digital solutions at the intersection of technology, design, and strategy, Kathrin has taken on the responsibility for conception and design for platforms, services and applications for clients such as Bosch, Liebeskind, Mercedes, Baufritz, and ETAS over the past six years.

Another significant focus of her work involves consulting, planning, and implementing both small and large-scale design systems, in addition to leading a team of four designers – supporting them in executing their projects and fostering their professional development.

Before her time at Experience One, Kathrin’s responsibilities at gosub Communications and Edelman encompassed diverse tasks in design and campaign development. During those seven years, she contributed to projects for companies and brands such as Alete, C&A, Rodenstock, Ferrero and Capri-Sonne.

Grace currently serves as the Design Director at Pinterest, where her focus lies in advocating for responsible AI, developing monetization strategies for long-term business success, and crafting effective and thoughtful product experiences through user-centric design.

Grace's extensive career in design leadership spans various industries, including tech, retail, and finance. She has worked with prominent companies such as Meta, Amazon, and BlackRock.

Notably, her most recent and exciting experience was at TikTok, where she took on the role of Head of Design for the US market. During her time there, she established a fully functional product design, research, and content design team, resulting in a significant business impact globally.

Ingolf's passion is to inspire people as they interact through and with technology. He works at the intersection of design, art and technology.

As part of a team of talented researchers, designers and engineers Ingolf supports the brands of the Volkswagen Group on UX design issues – from strategic direction to handover-ready prototypes. In his role, he also supports transformative business processes.

Before joining the Volkswagen Group in 2018, he spent over a decade designing and developing spatial experiences and interactive exhibitions. His diverse work for international clients and artist collaborations has won numerous awards.

Ingolf is a founding member of NODE – Forum for Digital Arts and has taught at various universities.

Tae Young Kang is a Director of Customer Experience and a Product Lead at Deutsche Telekom with roundabout 20 years of experience in UX and service design. Currently, he focuses on streamlining and digitizing Deutsche Telekom's customer-centric innovation process, leading a team to implement a corporate-wide collaboration platform that accelerates idea collection, target customer validation, and data-driven concept prioritization.

Previously, he worked at Samsung Electronics for over 15 years, where he cultivated extensive hands-on experience in the end-to-end product innovation process – leading diverse projects from new product development to production model enhancement and shipping to global audiences, including the Galaxy Smartphone series.

Tae Young studied Service Design (M.A.) at the Royal College of Art in London and Visual Communication Design (B.A.) at HongiK University in Seoul.

Jessie is a Senior Product Design Manager supporting assistant technology development for new hardware products at Meta Reality Labs. She is an advocate for responsible innovation, opportunities to democratize access to information, and developing technology that meets humans where they are v. the other way around.

Jessie's background is in the performing arts and her pathway into tech was a winding one; she's particularly interested in how bringing diversity of thought and background to the product development process can transform the way we approach design work. Prior to Meta, she was working on Human Robot Interaction patterns and software design for Astro, Amazon's first home robotics product.

Tim leads the Siemens Healthineers Industrial Design team, designing products across all modalities in close collaboration with the other design crafts of the Design & User Experience department. He is responsible for several guidelines such as Shui Industrial Design to ensure high value design across the product range.

Before he joined Siemens Healthineers, he was Head of Group Design at VAILLANT, where he shaped the future product design strategy for 3 brands including UI/UX, packaging design and design processes. His international experience is based on more than a decade of working with clients such as Siemens, Motorola, P&G, Nike, Fluke, Osram, Lenovo when he was VP at s.point design in Shanghai and later setting up the BSH China Industrial Design Department in Nanjing. During his time in China, he founded his own brand Naolab, where he spent two years experimenting around innovative design solutions from idea to market launch.

In essence, Tim’s career has spanned all aspects of communication design, industrial design, engineering and manufacturing. This comprehensive interdisciplinary background is the foundation of his key principle: design connects. Tim graduated as a Diplom Industrial Designer (FH) from the University of Applied Sciences Darmstadt in 2002.

Annika is a Senior UX Concept at Scholz & Volkmer’s Berlin office. She enjoys working in an agile team, collaborating closely with UI designers and developers.

When creating digital solutions for different clients such as Deutsche Bahn or HARIBO, her focus is on information architecture guided by user behavior and needs. She is particularly fascinated by a user experience that considers psychological wellbeing and addresses social or environmental challenges.

Annika studied business communication (MA) and media economics (BA) at Stuttgart Media University with exchanges in Mexico and Chile. She likes to explore different points of view and gain a deep understanding of the context as well as its implications for business objectives.

In his capacity as Design Director at frog, Matthias works at the convergence of strategy, design and technology. He advocates for human-centered innovation that effectively addresses practical and emotional needs in people's daily lives. To transform strategic visions into tangible realities, he enjoys connecting teams and co-creating with researchers, designers and builders, who want to make the world more colorful and livable.

Before joining frog, Matthias successfully established multiple design and innovation teams, both within client organizations and on the agency side. He co-founded the Munich studio for Star, a global digital design and development firm, pioneered the in-house design team for the brand JBL at Harman International in Shenzhen, China and contributed to the growth of Designit Munich in its early years.

Matthias studied Product Design at the HS Munich and the Umeå Institute of Design in Sweden.

Oliver is a seasoned strategy executive with a track record in large-scale digital transformation programs for mobility, manufacturing, luxury and healthcare. He leads the Experience Design team at Valtech and is passionate about the intersection of technology and human-centered design, which he experimented with already back in the 1990s when graduating at HdM Stuttgart.

In his career he founded New Zealand’s first web design agency, developed driver assistance tools to improve autonomous driving, designed the first fully digital car dealership on high street, introduced direct-to-consumer solutions for OEMs and iconic luxury brands, and enabled life science companies to become patient-centric.

Today, Oliver fosters digitization in established industries and helps to transform business models through design thinking, with accessibility being one of his focus areas.

Joon-Mo Lee is Managing Director at PHOENIX in charge of the PHOENIX Studio in Munich. A distinguished graduate from Central Saint Martins College of Art and Design in London, his client work and public talks explore the intersection of philosophy, culture, design and innovation.

Before entering the design industry, he has worked in the toy and FMCG industry in Düsseldorf, Berlin, Hong-Kong and London. In his past engagements he has collaborated with a broad range of leading brands including LG, Samsung, Boeing, Huawei, BSH, Neff, Hansgrohe, Vorwerk and Schindler.

Joon likes travelling with his camera, loves seafood, has a palate for cheap booze, and enjoys Karaoke nights with his team.

Alex is a Creative Director, Product and Service Design in Prophet’s London office. His passion lies at the intersection of human interaction with technology and specifically in more complex B2B2C environments.

Prior to Prophet, Alex was Creative Director and partner at Nimbletank and developed his craft in various agencies from New Zealand to the United Kingdom over the last 17 years. From digital product design to holistic ecosystems, he has helped businesses deliver meaningful, functional, and impactful experiences. Alex has a BA in design from the University of Auckland.

Shruti leads the design operations, customer research and strategic design teams as Head of Design at Zalando. In collaboration with the cross-functional product organization, her teams provide designers, product managers, and engineers with effective ways of working, actionable insights and strategic direction to drive their work.

A researcher at heart, Shruti now leverages her empathy to build healthy teams and foster nurturing work environments. She is dedicated to sharing her expertise and regularly teaches design students and mid-career professionals. Shruti was born and raised in India, but Germany has been her home for the past 10+ years.

Bernhard is an experienced designer and unit lead at Intuity Media Lab in Stuttgart, Germany. With a desire to challenge established thinking, he helps organisations discover potential and re-align their service strategy. Enthusiastic about robust service design, he and his team follow initiatives from the initial spark to realisation.

Bernhard strives to use UX as a strategic tool by including business and societal goals as vital factors. In addition to his experience in a wide range of industries, he also benefits from his background in business administration.

Mine creates user experiences in healthcare. With 15+ years of experience, she not only steers innovation projects but is also passionate about improving current experiences for longstanding products and services. She works with a global team of designers and in close collaboration with clinical professionals and hospitals.

Her design expertise has been applied to a range of clinical domains, including oncology, pathology, genomics, sleep & respiratory and patient monitoring. She strives to craft seamless and effortless experiences for both patients and professionals.

Mine studied product design, followed by a master’s degree in user experience design at Umeå Institute of Design, Sweden. She designed edutainment applications for children in the early years of her career. She is currently a Senior UX Designer at Philips Experience Design, based in the Netherlands. She enjoys traveling to explore new cultures, human psychology & physiology, machine learning and cooking to host feasts with friends.

Hamed Yahyaei is a senior UX, CX and service designer at Scania Group in Sweden, board member and trustee at the Union for University Graduates of Scania Group (Scania Akademikerföreningen) and co-leader of the Scania Corporate Culture working group at AF. Furthermore, he represents Scania as a member of highest decision making council at Akavia, is an Ambassador for Scania Skill Capture as well as co-founder and core team member of the VW Group Digital Meetup.

Hamed is a systems thinker and enterprise design thinking coach with more than a decade of professional experience in different design areas. He is involved in design leadership and mentorship on a global scale with engagements including the Interaction Design Foundation (IxDF), IxDA, Nielsen Norman Group, UX Design Awards, CXPA, SDN, Service Design College, Lund University and the Stockholm School of Economics.

Hamed won several awards such as Best Visual Experience 2016 at OpenHack in Greater Copenhagen, VOLVO Innovation Challenge 2018 for Transportation of Tomorrow and First Place for Smart Cities & Sustainability at OpenHack 2018 Sweden.