Deep Dive Award Winners Ziina

In his presentation Head of Design Anton Badashov walks us through the project “Ziina Digital Wallet for MENA”, an award winner in the Product category in the 2021 UX Design Awards.

Download the presentation (PDF)

About the Project: Ziina Digital Wallet for MENA

Winner of the "UX Design Award | Product" 2021

Ziina is a new digital wallet for the Middle East. The product enables instant online payments for people in the region, including people previously unbanked. The app is built for network effect, allowing users to send money and invite friends easily. Ziina is meant to be social, unlocking its full potential when a person's close circle of friends joins in.

UXDA Jury member Ole Heydekamp on the project:

»The digital Wallet Ziina addresses a relevant challenge by providing a payment solution for a region where most people are still unbanked. The unique and appealing design combines traditional elements with a modern and intuitive UI language. Small and well-thought-out solutions make sending and receiving money a most enjoyable experience. Ziina uses UX to break existing societal taboos by enabling conversations about money, a topic that traditionally tends to be avoided – it is therefore a driver of positive change.«

About the Format:

Deep Dive: Award Winners presents outstanding projects from the professional Award categories Product and Concept. The format, interactive live presentations followed by a Q&A session, offers behind-the-scenes insights into award-winning projects and facilitates a dialogue with successful experience design teams.

Presented by Ake Rudolf, Head of Strategy / Award Director, International Design Center Berlin (IDZ)