Principal Key Expert for Digital User Experience, Siemens AG
Expert on Digital User Experience & UX for IoT
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Sabine is Principal Key Expert for Digital User Experience at Siemens Technology in Munich. She is passionate about exploring how technology impacts human behavior, businesses, and society.
She started her career as user researcher and UX designer at multiple digital agencies and as self-employed UX professional. After several years in the digital agency world, she joined the Institute of Information Management of the University of St.Gallen to research, teach, and consult on mobile business and business innovation, while pursuing her PhD on digital transformation strategies.