Meet the Jury: Michelle Castañeda

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Michelle Castañeda

Design Lead for Deutsche Telekom's AI Competence Center.

Expert in Service and Concept Design
LinkedIn | Deutsche Telekom Design & Customer Experience Team

Michelle Castañeda is the Design Lead for Deutsche Telekom's AI Competence Center. In this role, she drives the development and implementation of design strategies that empower Deutsche Telekom’s employees and customers by effectively leveraging AI through new GenAI products and services.

Michelle has a proven track record of more than 10 years in innovation teams, leading projects both internally and as a strategic design consultant in the APAC, LATAM and EMEA markets. Her passion lies in user-centred design, making her a strong advocate for the user’s voice within multidisciplinary product development.

With a background in industrial design and a Master of Science (MSc) in IT and Product Design, Michelle bridges the gap between user research, business goals, and technical feasibility. This sweet spot allows her to craft impactful design concepts that resonate with users and ensure success for both the business and the customer.