UX Design Awards – Spring 2024 ➜ Call for Entries

UX Design Awards – Spring 2024 ➜ Call for Entries

Björn Sorge

Vice President Customer Experience & Design, ProSiebenSat1. Digital

Expert on Digital Design & Customer Experience in the Entertainment Field
LinkedIn / Twitter

Björn Sorge has been a consultant, entrepreneur and thought leader in digital business for over 20 years. He describes himself as a "child of the New Economy" with countless digital projects and products to his credit.

He is passionate about embedding a consistent customer-centric strategy and vision in the sense of "USER FIRST" in businesses. Björn is also firmly convinced that a strong focus on experience design in digital products is becoming increasingly important and is developing into a key competitive advantage.

His personal motto: You do well what you enjoy! And this is what he tries to convey in his daily work with design teams. In his role as Vice President Experience Design, he is currently engaged in the digital transformation of ProSiebenSat1. Björn Sorge is the father of two children and lives in Cologne.