Tracy Rolling

Experience Director, Futurice

Expert on Design for Emerging Technologies
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Tracy Rolling is Experience Director at Futurice in Berlin, one of the largest independent innovation consultancies in Europe. Tracy has long been focused on emerging technology, especially the IoT.

Tracy speaks on topics including how to stay human centric when working in emerging technology, the opportunities and dangers of automated systems, and how to escape the pathology of optimism that prevents us from designing new technologies in a way that is compatible with democracy and equity.

In the past, Tracy has worked at Philips, building mobile applications for connected consumer healthcare devices, and at Nokia where she built location-based services and worked on research projects in VR, AR, and Wearables.