Potential Newsfeed

In her presentation Mengxue Zhou walks us through her award winning project “Potential Newsfeed”.

About the Project: “Potential Newsfeed”

"UX Design Award | Special Mention 2022"

“Potential Newsfeed” explores how invisible algorithms on social media affect our consciousness about information consumption. Through speculative design, three concepts showcase different dimensions of transparency and control how we can intervene with the digital system. The focus lies in using design artifacts and storytelling to provoke discussion on how the public, society, technology, and market could potentially engage in adjusting the direction towards a future platform.

UXDA Jury member Peter Post about the project:

»Potential Newsfeed is a well-executed piece of speculative design, addressing the issues of trust and mental health on Facebook. It shows the potential of a power shift from the platform to people. But it also challenges users: would we be willing to pay for more control? Would it be OK if only the affluent could afford to block targeting? Do we really want to know how our friends, their interests and attitudes influence our news feed?«

About the Format:

Talent Track: Award Winners presents outstanding projects from the New Talent award category. The format, live interactive presentations followed by a Q&A session, offers a behind-the-scenes look at award-winning projects and shines a spotlight on some of the most promising “young guns” in experience design.

Presented by Ake Rudolf, Head of Strategy / Award Director, International Design Center Berlin (IDZ)