How to shape great UX for companion tech
In this UX Conversation, Ake Rudolf (Director of the UX Design Awards) sits down with Joshua To (Meta's VP of Product Design for AR, AI & Wearables), to explore the current and future state of human-centered innovation in companion technology. Joshua shares his compelling philosophy on designing usable, useful and beautiful products, and illustrates the transformative impact of Meta’s AR glasses on the visually impaired and blind community, as well as his vision for giving back humanity’s time and upright posture.
Tune in for a candid exchange and rare insight into Meta’s commitment to great UX in shaping intelligent, fashionable objects.
Our Guest:
Joshua To As Vice President of Product Design at Meta, Joshua To shapes the future of Wearables and AR – fusing technology and empathy to create seamless user experiences. With over two decades of leading cross-functional teams, he’s guided by a clear conviction: technology should empower people without getting in their way. A design technologist with a passion for visual design, fashion and forward-thinking innovation, Joshua combines deep research, human-centered design, and agile execution to bring breakthrough products to life. In Spring 2026, he joins the UX Design Awards jury, contributing his user-first perspective to the evaluation process.
Joshua is also a member of the jury for the UX Design Awards – Spring 2025.
About the Format:
UX Conversations presents professional insights and personal stories by leading design personalities and the awards’ jury members. The one-on-one talks offer inspirations and valuable takeaways from diverse disciplines and professional fields, supporting designers in their own work and career.
Presented by Ake Rudolf, Head of Strategy / Award Director, International Design Center Berlin (IDZ)
