++ UX Design Awards – Autumn 2024 ➜ Enter Now ++ Deep Dive: Gold Award Winners ➜ 24 April

++ UX Design Awards – Autumn 2024 ➜ Enter Now ++ Deep Dive: Gold Award Winners ➜ 24 April

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Designers Should Lead the AI Conversation

In this episode of UX Conversations, Ake Rudolf talks with Sofia Ryan, Principal Design Director at Microsoft.

Sofia is an advocate for thorough user research. She will lay out the benefits of close collaboration between research and design within corporate frameworks, particularly in the realm of AI.

We look forward to hearing her thoughts on how to overcome the challenges of integrating design into rapidly evolving technological landscapes, and discover her perspective on how designers can harness their skills to steer AI towards positive outcomes.

Our Guest:

Sofia Ryan is a Principal Design Director at Microsoft. She creates UX visions and strategies that bridge AI design goals with business objectives in the Microsoft 365 product ecosystem.

Sofia holds a master’s degree in product design and a PhD in user research and co-design. Her drive to connect design leadership skills with business strategy development led her to also take an executive MBA.

Sofia has worked as an academic researcher, design practitioner, chief product officer, and design leader. She has built global design teams and UX strategies in both larger enterprises and startups. She uses this broad experience not only to improve UX maturity in companies, but also to evolve design as a discipline to ensure that design gets a seat at the table.

Sofia is also a member of the jury for the UX Design Awards – Autumn 2024.

About the Format:

UX Conversations presents professional insights and personal stories by leading design personalities and the awards’ jury members. The one-on-one talks offer inspirations and valuable takeaways from diverse disciplines and professional fields, supporting designers in their own work and career.

Presented by Ake Rudolf, Head of Strategy / Award Director, International Design Center Berlin (IDZ)


Sofia Ryan

Principal Design Director, Microsoft