Kudo - The cutest way to fight climate change

»"Kudo - The cutest way to fight climate change" is a highly appealing app with an engaging interface, virtual pet companion, and bite-sized missions. The jury found the goal of inspiring optimism by showing users that their actions can have a significant impact on climate change admirable and well executed. The approach – an incremental build-up toward a sustainable lifestyle – encourages users to take small, manageable and regular actions. The visual design is cute and friendly, and the sticker animation style, aimed at Generation Z, is right on brand.«

Kathrin Eichhorn and Tae-Young Kang