++ Be the Next Winner ➜ How to Enter ++ UX Conversations: Shruti Ramiah ➜ 9 October

++ Be the Next Winner ➜ How to Enter ++ UX Conversations: Shruti Ramiah ➜ 9 October

Designers

Jieun Kim, Hyeri Lee, Yeji Heo

Year

2024

Category

New Talent

Country

Korea, Republic

School

Hongik University, School of Design Convergence

Teacher

Geon Dong Kim, Younghui Kim

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Three questions for the project team

What was the particular challenge of the project from a UX point of view?
It was a natural explanation of how to use a new form of service. As a result of the UT (usability testing) through the Hi-Fi prototype, we could hear that there was no explanation of the function and that it was difficult to understand the name and labeling of the button. We prioritized the core functions of the project to increase the visibility of the button, change it to an easy-to-understand name, and allow users to naturally understand the functions and the mechanisms of avatars through tooltips during onboarding. In this process, we repeated short UTs, designed the necessary information for intuition, modified the steps and structure that go through to the destination, and improved usability.

What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
Visualizing styles was quite a journey. Surveying Generation MZ revealed an impressive 98.3% interest in visualized style information. To boost ongoing use of the expense manager, we envisioned an organism rooted in diverse style data. We categorized style keywords to develop a design system and explore metaphorical and graphical interpretations. However, we realized that representing them as organisms was overly metaphorical and created unnecessary steps to take in the information. To address this, we developed the design with avatars to make the information more intuitive. This process further reinforced the core goal of project LIZET: to effectively communicate diverse style information in a user-friendly way.

Where do you see yourself and the project in the next five years?
Our project, which was presented at the graduation exhibition of Hongik University's School of Design and Convergence, will be displayed on the website for a year. As our team wraps up this project, we are preparing for the next step.
Five years from now, Jieun Kim and Hyeri Lee will be accomplished UX designers, and Yeji Heo will be working diligently as a 3D graphic designer. We aim to be designers who make a significant impact in our respective fields, pushing boundaries and creating meaningful experiences. Our journey doesn't end here - this is a stepping stone to a successful career in the dynamic world of design.