Han Sun, Shuhui Chen
Two questions to the project team
What was the particular challenge of the project from a UX point of view?
The primary challenge we faced was acclimating users accustomed to the original service flow to the new design and seamlessly integrating the two versions of service and interface. Initially, we passionately developed a scenario-based and demand-oriented interface, prioritizing what we perceived as user-friendly. However, initial user tests revealed confusion among users due to the stark differences from the familiar booking process. Recognizing the significance of presentation in user experience, we revamped the design by incorporating the new functionality into the original process. Accompanied by explanatory notes, this adjustment corrected previous mistakes and clarified the purpose of each step, enhancing the overall user experience.
Where do you see yourself and the project in the next five years?
Over the next 5 years, NexDrive is ready to innovate the car buying experience, positioning itself as a bridge between advanced automotive technology and user-friendliness, catering to users of all tech backgrounds. We aim to develop the e-sales platform and personalized test-drive services, incorporating the latest technologies and insights from users, to continually improve overall UX. Our success will be measured not just in terms of sales and ROI, but in the strides we make in making the car buying process more accessible and pleasant. NexDrive is geared to demonstrate how empathetic design and innovative solutions can transform industries and enhance user experiences, and we are 100% ready to bring this concept into implementation.