++ Nominees Announced ➜ 18 July ++ Register profile for upcoming Awards ➜ How to Enter

++ Nominees Announced ➜ 18 July ++ Register profile for upcoming Awards ➜ How to Enter


Shilu Mistry, Marc Seefelder, Miles Johnson, Verena Kreil, Nina Valkanova, Markus Guetlein, Melanie Riepl







Design Studio / Department


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»"Nui Care Redesign & AI Enablement" presents a forward-thinking approach to the complex, emotional, and cost-intensive topic of caregiving. The integration of AI for a customized user experience sets the app apart in the care sector and underlines the potential of this technology to provide support in ageing societies. The holistic design approach covers various caregiver challenges demonstrating an impressive depth in functionality. Additionally, the thorough and empathetic user engagement in the design process enhances its potential for genuine social impact.«

Kathrin Eichhorn and Tae-Young Kang

And the Award goes to...

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Three questions to the project team

What was the particular challenge of the project from a UX point of view?
Elderly care is a highly complex domain, with an overwhelming variety of bureaucratic, organisational and medical aspects and terminology involved and there is no one-size-fits-all solution. Our challenge as a design team was to deliver a highly personalised experience to our users that could flex to fit their objectives and given context. In addition to the experience, we also had a challenge within our user research process to operationalise how to user test our AI experience within the discovery phase. To reach our goals we collaborated more deeply than ever with the data science, domain experts, developers, and product managers to ensure each team pushed the other to an effective solution.

What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
While we had many joyful moments along the way, the aha-moment was the close of our proof of concept phase. We worked for 6 weeks to test both clickable prototypes and code-based demos prepared by the data science team with real Nui customers. Through this process we were able to develop a product vision, where generative AI conducts the information flow, thus allowing us to provide a truly hyper-personalised experience for our users. As we all sat around the table and reviewed our findings, excitement started to build and we used that positive energy to drive us to the finish line.

Where do you see yourself and the project in the next five years?
The challenge of providing care at home is only going to grow in the future and we will all be affected. Nui is poised to evolve into a new breed of digital services with generative AI at their core. We fully expect Nui to move from a reactive to a proactive problem solver for its users.