++ Nominees Announced ➜ 18 July ++ Register profile for upcoming Awards ➜ How to Enter

++ Nominees Announced ➜ 18 July ++ Register profile for upcoming Awards ➜ How to Enter


Rih-kuei Fan, Wei-ting Weng, Jia-yuan Zheng, Feng-tzu Hsueh, Yi-han Lin, Szu-han Yang







Design Studio / Department

Customer Experience Design Team

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Three questions to the project team

What was the particular challenge of the project from a UX point of view?
In Taiwan, financial mobile apps face rigorous legal scrutiny due to their handling of users' private information, especially assets. The development team navigates the delicate balance between intricate information security systems and user-friendly design. The account information interface adopts accordion lists for clarity, preventing system overload by avoiding simultaneous API calls. To address this, extensive user tests, including stress tests with 500 users, were conducted. Valuable feedback informed iterative design enhancements, reinforcing information security robustness for legal compliance and a positive user experience.

What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
The highlight of the project lies in identifying optimization opportunities within the stringent financial regulations and complex information security systems. In the development process, Taiwan's banks face operational limitations, closing their external services by 15:30, and having a limited number of branches, causing inconvenience for many people. To address this issue, we devised the OMNI-U LINK service. Collaborating with 10,000 convenience stores across Taiwan, strategically located and open 24/7, we integrated the OMNI-U APP operational flow with in-store Port Machines. The development team successfully connected the physical machine system, alleviating challenges faced by residents in remote areas.

Where do you see yourself and the project in the next five years?
For the OMNI-U APP project, the goal is to establish a comprehensive financial ecosystem by continuously innovating features and integrating additional financial services. This includes catering to diverse user groups, ensuring accessibility for older users and those facing operational challenges. The team faces the challenge of developing the Dynamic Type feature for easy reading while maintaining a clean interface layout. Integration of credit card store discount barcodes, remote online credit loan applications, AI-powered investment management aim to address challenges in Taiwan. With 414,000 users in 2023, the objective is to reach 5 million users in the next five years, helping more people to use financial services more effectively.