Designers
Chujit Treerattanaphan, Watcharapong Treerattanaphan, Chananchida Hongrattanaporn, Pattaradanai Pakdee, Tiwarat Kulwatthanaworapong, Chanakan Srichaiwat, Sopistha Thunprateep, Praima Israsena na Ayudhya, Vajirasak Vanijja, Kunchai Sodhom, Chanon Thongsuk
Year
2024
Category
Product
Country
Thailand
Design Studio / Department
Center of Service Innovation (CoSI), KMUTT
Three questions for the project team
What was the particular challenge of the project from a UX point of view?
The challenge in this project was to maintain consistent user motivation, particularly the input of dietary information. Sansook assisted users with health conditions in choosing appropriate meals, while our challenge activity supported general users in boosting their physical activity. Another challenge was extending the project's impact to users with diverse lifestyles, particularly older adults who may be less tech-savvy. With that said, Sansook's UX/UI was designed to be user-friendly, seamlessly integrating with daily routines. The team also established communication channels through Line OA and a Facebook Page to offer technical support, as well as provide up-to-date health information relevant to various cultural practices.
What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
A personal highlight was engaging individuals to take an interest in their own health, achieved by 1) establishing a community and 2) introducing diverse challenges and rewards. This approach led users to develop regular habits and acquire self-awareness regarding formulas that work for their specific needs. Organizational challenges also provided valuable insights, revealing that users were motivated to exceed their daily step goals for the benefit of social causes. For instance, employees collectively achieved 25 million steps, resulting in the construction of a football field for schools in rural areas. The generosity of Thai individuals became evident, as they tend to exert more effort when contributing to others.
Where do you see yourself and the project in the next five years?
The Sansook project has been recognized as a strategic project by the ThaiHealth Promotion Foundation in promoting and enhancing the health of the Thai population. The goal is to expand its usage nationwide and utilize data to facilitate health policy planning tailored to behaviors in different cultural regions. For instance, analyzing and adjusting local food that may impact the risk of non-communicable diseases (NCDs). Currently, the ThaiHealth Promotion Foundation has entrusted me and the team to drive the project's expansion, fostering collaboration and partnerships in the public sector, private sector, and communities. The aim is to establish a sustainable framework for Sansook, in improving the health of the Thai population.
