Designers
Semeon Hrozian
Year
2024
Category
Product
Country
Ukraine
Design Studio / Department
CleanMy®Phone
»Every day, people worldwide produce 6 billion new digital images. Many disappear in archives never to be seen again, or kept ‘just in case’. We’re led to believe that digital is ‘limitless’, but digital things are real things, and digital waste is real waste. MacPaw turns the burden of cleaning into a sexy and well-paced experience that takes away the fear of letting go and helps to focus on keepers.«
Joon-Mo Lee and Hamed Yahyaei
And the award goes to...
Three questions for the project team
What was the particular challenge of the project from a UX point of view?
A significant UX challenge addressed users’ frustrations with manually managing and cleaning vast photo libraries. The goal was to rapidly increase deletion speed and bring joy once users were finished. The app needed to offer a seamless, intuitive experience to help users confidently delete thousands of unnecessary photos and leave important ones while users experience huge waves of nostalgia. We designed a user interface that ensured efficiency and transparency, allowing users to review, make changes, and confirm deletions. This balanced automation with user control, reducing anxiety over losing important photos and enhancing the overall user experience.
Where do you see yourself and the project in the next five years?
In the next five years, we envision CleanMy®Phone becoming the ultimate all-in-one care app for iOS and iPadOS devices, aligned with MacPaw’s mission to help machines help you.
Building on MacPaw’s legacy of creating apps that make people’s lives easier, we will continue to integrate advanced AI algorithms for smarter storage management and proactive device optimization, ensuring an effortless user experience. We aim to expand our user and partner community, leveraging feedback to drive improvements. Our goal is to make CleanMy®Phone the leading app for device care, providing exceptional value and impact in the digital space.
