Crazzone

Three questions for the project team

What was the particular challenge of the project from a UX point of view?
In a context of manipulation and addiction, designing a solution that was both engaging in terms of well-being, educational in terms of awareness, and perfectly integrated into people's habits was very challenging. Several routes had to be tested before we ended up with the current version of Crazzone. All the complexity and user pain points had to be absorbed to make way for a simple, intuitive pathway that would fit into users' daily lives, without being a major obstacle to their usual use of social media. Indeed, the idea is not to demonize or drive users away from those platforms, but on the contrary to provide empowerment and encourage their use with greater control, balance and vigilance with regard to the information suggested.

What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
The link with the 'diet' concept was the eureka moment of this project. We couldn't free ourselves from the graphic and UX codes derived from our benchmarks. But with this concept we were able to develop a new universe compatible with the value proposition we wanted to deliver. In addition, the integration of gamification principles was another decision that proved satisfactory in terms of the target audience.

Where do you see yourself and the project in the next five years?
By 2030, the ambition is to further improve the existing mobile experience for a project launch in collaboration with stakeholders, with the aim of reaching at least the first 5,000 committed users in France. Impact and engagement will be decisive indicators to be evaluated in order to extend the experience to other solution (web browser, connected watches, Ai technology etc...) for a global experience.