DB Rad+ "Goal fever challenge 2024"

Three questions for the project team

What was the particular challenge of the project from a UX point of view?
Our aim was to get people back on their bikes. Our approach: make a game out of it, make it feel and understand simple despite the complex technical background and make it fun. The most difficult challenge: How do you distribute 20,000 virtual footballs every day at real geolocations in many cities? These locations must be accessible (e.g. not located in restricted areas or in rivers), must not pose a potential danger under any circumstances (railway tracks, motorways, dangerous intersections) and must have a good distribution of inner and outer districts.
Various technologies and approaches were combined for this purpose: OpenStreetMap data, map matching methods, analysis of own bicycle movement data and various distribution algorithms.

What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
There were a few really satisfying moments:

1. showing the app features to test users using mockup screens and seeing that they immediately understand the idea and want to use it straight away. That simply gives you a good feeling of being on the right track

2. to develop the animations step by step together with the motion designers and make the game more and more tangible ...

3. to realise in your own testing phase that the system works and that you yourself get back on your bike in the evening to collect extra kilometres to score points in the ranking with colleagues. It works - Yeah

Maybe only one low point: realising that you still have a lot of good additional ideas that can't be realised within the budget.

Where do you see yourself and the project in the next five years?
Five years is a long time. If we can offer our app to many more people, motivate them to leave the car behind and take the bike and we continue to have so much fun developing it, I think we can be very satisfied.