MyŠkoda App

Three questions for the project team

What was the particular challenge of the project from a UX point of view?
The real challenge was to merge several touchpoints into one, which we faced with the MyŠkoda App. We needed to create a touchpoint offering our customers consistent brand interaction that transforms their journey into a seamless and enriching experience. With MyŠkoda, our goals are to provide all the relevant information customers need, be their guide through the Škoda world, and offer them convenient services.

What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
One aha!-moment was when we discovered how to bring together in one app very complex background systems , which are connected to each other through various backends. In contrast, on the customer side, we offer a visually attractive application by offering simplicity and reliability, making users’ everyday life and experience easier.

Where do you see yourself and the project in the next five years?
The MyŠkoda App is our response to dynamically evolving mobility-demands. It seamlessly bridges the gap between customer, car and daily life. We continuously gather user feedback to refine and enhance MyŠkoda. To increase customer comfort and satisfaction, in the next five years we will further expand its capabilities throughout the customer journey.