Designers
Xue Song
Year
2025
Category
Concept
Country
United States
Design Studio / Department
UX
Three questions to the project team
What was the particular challenge of the project from a UX point of view?
The primary UX challenge was designing a tool that balances advanced functionality with simplicity for users of varying technical skills. Farmers needed a straightforward, intuitive interface for real-time data, while consultants required detailed analytics without being overwhelmed. Ensuring accessibility and clear data
What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
I think the aha moment was when integrating symptom-based diagnostics with real-time alerts, realizing how this combination could drastically reduce crop losses by empowering proactive decision-making.