++ Nominees for Spring 2025 Announced ➜ Cast your Vote ++ Winner Announcement, 5 March ➜ Register

++ Nominees for Spring 2025 Announced ➜ Cast your Vote ++ Winner Announcement, 5 March ➜ Register

Year

2025

Category

Product

Country

United States

Design Studio / Department

Momentum Design Lab Product Designers / HTEC Engineering Team

Three questions to the project team

What was the particular challenge of the project from a UX point of view?
The primary UX challenge lay in transforming a complex school payment and meal management system into an intuitive experience that would work for users with varying levels of technological literacy. We needed to simplify the onboarding process and create streamlined workflows while maintaining robust functionality for diverse school district requirements. The challenge was amplified by the need to design a solution that could scale across different districts while remaining accessible to all parents, regardless of their technical proficiency. Working closely with the engineering team, we had to balance the technical constraints of payment processing systems with the need for an approachable, stress-free user experience that would encourage consistent parent engagement.

What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
The pivotal aha-moment came during our user research phase when we realized that the key to success wasn't just about simplifying payments – it was about creating a comprehensive tool that could make parents' entire school week less stressful. This insight shifted our approach from merely streamlining transactions to developing a customizable dashboard that puts frequently accessed functions at parents' fingertips. The initial challenge was reconciling the diverse needs of different school districts within a single, scalable solution. However, through extensive collaboration with educational experts and iterative usability testing, we discovered that focusing on core universal needs while building in flexibility for district-specific requirements would create the most impactful solution for all stakeholders.

Where do you see yourself and the project in the next five years?
The LINQ Connect platform has been designed with future growth and adaptation in mind. As schools continue to digitize their operations, we envision the platform evolving to incorporate emerging technologies while maintaining its user-friendly foundation. The scalable framework we've established positions the platform to easily integrate new features and capabilities, from advanced meal planning algorithms to expanded payment options. We anticipate the platform will play an increasingly central role in fostering parent-school collaboration. The modular design ensures the platform can adapt to changing educational technology needs while continuing to simplify and enhance the parent experience in K-12 schools.

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