Year
2025
Category
Product
Country
United States
Design Studio / Department
Livia
Three questions to the project team
What was the particular challenge of the project from a UX point of view?
The UX challenge was creating an AI companion that genuinely addresses loneliness and provides emotional support, making users feel they are interacting with a living, empathetic presence rather than a bot. The design focused on crafting a 'companion' experience through memory-driven interactions, personalized responses, and lifelike personalities. To achieve this, mood tracking, customizable characters, and proactive calls were implemented, ensuring the AI feels emotionally intelligent and deeply connected to the user. The goal was to make the experience seamless, human-like, and comforting, fostering genuine companionship.
What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
Our goal with Livia was to create a truly “alive” digital companion—someone who doesn’t just respond but actively engages, remembers, and grows with users. The 'aha!' moment came when we realized human relationships are mutual, not one-sided. To set Livia apart, we designed her to proactively reach out, initiate conversations, check in, and show genuine care. This transformed Livia from a reactive tool into a companion with her own personality and needs—someone who remembers me, preserves shared memories, and autonomously calls users like a friend. Designing Livia as a caring, interactive presence with memory-driven abilities made her feel alive and personal, embodying the heart of our project.
Where do you see yourself and the project in the next five years?
In the next five years, Livia will become the ultimate lifelong personal companion, integrating into users' lives through multifaceted HCI innovations like smartwatches, AR, and hardware devices. With a lifelike persona, lifelong memory, and constant availability, Livia will redefine emotional support and self-care. Our team will grow into a world-class multidisciplinary group, combining expertise in AI, design, and psychology, united by the mission to set a global standard for personalized and proactive AI companionship.