Midori: A Powerful and Playful Veggie Tracker

Three questions to the project team

What was the particular challenge of the project from a UX point of view?
The UX challenge of the project was simplifying the often tedious and overwhelming process of tracking food intake while ensuring users stayed engaged and motivated in the long run. Most nutrition apps focus on calorie counting and full-meal logging, which are often complex, time-consuming, and demotivating, especially for busy individuals. Thus, the design goal was to create a solution that was not only actionable but also enjoyable, balancing simplicity with functionality. This required a creative approach to break the conventional norms of food-tracking apps and deliver a fresh, joyful experience.

What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
I individually designed this project, and one of the most interesting insights came from the user interviews I conducted. Some users shared, “If the data isn’t accurate, it would be pointless...” They often felt overwhelmed by the pressure to log data perfectly in food-tracking apps. That’s when I had my aha! moment—why not simplify the process by focusing only on tracking fruits and vegetables? This approach can make the app more focused, and also relieves users of the stress of logging every single thing they eat with perfect accuracy.

Where do you see yourself and the project in the next five years?
I imagine Midori evolving to offer more tailored suggestions based on user data, using AI to better support healthy eating habits. It could also partner with local food suppliers to promote healthy eating while reducing food waste. Ultimately, I see Midori empowering millions to adopt healthier, more sustainable lifestyles, making a tangible impact on public health and the environment.