++ Public Choice: Vote until 25 February ++ Winner Announcement: Join on 4 March ++ Next Call: Starts 1 March

++ Public Choice: Vote until 25 February ++ Winner Announcement: Join on 4 March ++ Next Call: Starts 1 March

nominated 2025

Mpho, SA's First Virtual Presidential Candidate

Brian Khayalethu Brighton Ncube

Awareness Communication

This transmedia campaign aimed to address voter apathy in South Africa by creating an AI-powered virtual electoral candidate, Mpho. The campaign used visual storytelling, brand partnerships, interactive digital platforms, social media, user-generated content, and e-commerce to empower citizens for civic participation and encourage registration and voting. The campaign aimed to rally citizens and educate them on key issues.

visit website
Designers

Brian Khayalethu Brighton Ncube

Year

2025

Category

New Talent

Country

South Africa

School

IIE Vega

Teacher

Ria van Zyl

Please accept functional cookies to watch this video.

XXX

Please first confirm that you are a human being.