Mpho, SA's First Virtual Presidential Candidate

Brian Khayalethu Brighton Ncube

This transmedia campaign aimed to address voter apathy in South Africa by creating an AI-powered virtual electoral candidate, Mpho. The campaign used visual storytelling, brand partnerships, interactive digital platforms, social media, user-generated content, and e-commerce to empower citizens for civic participation and encourage registration and voting. The campaign aimed to rally citizens and educate them on key issues.