Year
2025
Category
Product
Country
Germany
Design Studio / Department
Carl Zeiss Meditec AG
Questions to the project team
What was the particular challenge of the project from a UX point of view?
The main UX challenge of the ZEISS PROSPARA project was designing an intuitive interface that catered to marketing managers in refractive practices with varying levels of marketing maturity. The platform had to simplify complex technical content while ensuring easy navigation and accessibility of resources. Balancing these needs while maintaining a seamless user experience was key to the project's success.
Where do you see yourself and the project in the next five years?
The long-term vision for ZEISS PROSPARA is to evolve further by integrating emerging technologies to enhance its capabilities. By continually expanding its feature set, the platform aims to adapt to the changing needs of refractive practices, maintaining its position at the forefront of marketing tools and delivering consistent value to users.
