GFiber App Reinvents the Home Internet Experience

Three questions to the project team

What was the particular challenge of the project from a UX point of view?
Modern internet users have a broad range of needs. We designed the GFiber App as an intuitive, personalized internet command center, offering an unparalleled user experience for everyone. From tech novices seeking effortless setup and billing to advanced users craving granular network control, the app caters to all. This presented a core challenge: how to create an experience both effortlessly simple and richly powerful without compromise.

Achieving a consistently clear, fast and empowering app demanded continuous testing, an iterative design process and an unyielding focus on usability. Every decision prioritized the user, leading to a double-digit surge in active users and helping GFiber earn J.D. Power’s #1 ISP spot in the US South.

What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
At GFiber, "Engage and Educate" is central to our app design. Through extensive user research and testing, we found that users engage more with features that visually address their immediate needs while also providing an informative learning journey. This insight shaped powerful tools like Network Health and Device Management. These features immediately draw users in, then seamlessly guide them to understand intricate details, like how network health truly works or the importance of automated groups in device management.

As remote and hybrid work models evolve, so do user preferences. We're intensifying our user tests and surveys and are convinced our next breakthrough will emerge from deeply understanding and serving these evolving digital lifestyles.

Where do you see yourself and the project in the next five years?
The GFiber App will be the cornerstone of our digital customer experience, and the primary self-service hub for GFiber. We've architected its design system and library with unparalleled flexibility, anticipating significant feature growth and app expansion. This allows us to seamlessly integrate upcoming innovations while preserving the current intuitive and simple UI.

We're also exploring creative and delightful brand moments within the app. While many utility apps are bland, we're committed to balancing a streamlined experience with our distinct, fun brand identity. Expect captivating visual animations and engaging elements that surprise and delight users, offering an experience that is both highly functional and uniquely GFiber.