Designers
Julia Margaret Pagliuca, Sara Bellini, Giada Francescato, Matteo Forni
Year
2025
Category
Concept
Country
Italy
Design Studio / Department
Develer Business Unit 1

Three questions to the project team
What was the particular challenge of the project from a UX point of view?
We hope Node will evolve through continuous feedback during intensive use. By collecting data, we can identify and deliver real value—avoiding features based on buzzwords and trends from tech world. Like Microsoft Word, software grows endlessly but must stay focused on value. Our goal is to keep improving Node based on how the people adopt it and actually work with it, making their lives and jobs easier, one value update at a time.
What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
Our entire design approach was based on testing. Still, the real turning point came after significant development time. We realized configuring missions around Node’s features alone wasn’t enough.
True value came from understanding how users think and structure their tasks. That insight reshaped our strategy. We stopped starting from the tech and began designing for actual behavior, beyond the robot.
This mindset led to design features as the “follow me”, the quick missions, the mapping by “follow me,” and even the unboxing flow. We’d never have suggested the mapping based on 'follow me' if they hadn’t said pushing a heavy robot was exhausting and risky. Listening, not guessing basing assumptions on tech skills, drove real innovation.
Where do you see yourself and the project in the next five years?
In the next five years, we envision Node evolving through real-world use and constant feedback. By gathering data, we can keep refining what truly matters—no trends, just tangible value. Every software is endless from features developing point of view. Microsoft Word's born to write everything, but still updates after decades always keeping the reason why it was born first. Node should grow the same way: iteratively, purposefully. With an agile mindset, we’ll continue learning from users and delivering small, meaningful updates that improve their work. If Node becomes a quiet, helpful presence integrated into daily routines that will be the real success. Living and supporting people and their process is the reason Node exists.


