RockED AI Roleplay

Three questions to the project team

What was the particular challenge of the project from a UX point of view?
The biggest UX challenge was designing a roleplay that felt real enough to matter but safe enough to learn. We had to balance psychological safety with real-time decision-making pressure—without overwhelming the user.

Creating a conversational flow that felt human, structured, and adaptive was another layer of complexity. We also had to simplify feedback loops so that even low scorers left feeling empowered, not demotivated.

Designing for both high-performing veterans and nervous new hires, all within one system, required a razor-sharp UX strategy.

What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
The aha! moment came when early testers—despite low scores—rated the experience 5 stars. That was proof that people valued growth over perfection, and that design could make learning feel safe and satisfying.
A low point was in the early prototype, where the roleplay felt robotic and stiff—users didn’t relate to the scenarios. We had to go back and rework the tone, pacing, and structure completely. But once we nailed that natural, conversational flow, the entire product started coming alive.

Where do you see yourself and the project in the next five years?
Five years from now, I see AI Roleplay as a category-defining learning feature—not just in dealerships, but across industries. It could power onboarding, compliance, even leadership coaching—anywhere behavior matters more than memory.
Personally, I’d love to keep pushing Pen on Paper toward building intelligent, intuitive tools that bridge business outcomes with human-centered design. This project was proof that design can drive real performance—not just pretty interfaces. And we’re just getting started.