Year
2026
Category
Product
Country
Germany
Design Studio / Department
Deutsche Bahn AG
Three questions to the project team
What was the particular challenge of the project from a UX point of view?
DB Communicator had to unite very different roles along one journey (on-board staff, control centers etc.) into customized user interfaces. We translated conflicting data into actionable clarity, replaced analog workarounds, and designed for time pressure, motion, and patchy connectivity with fast, forgiving interactions.
What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
There were many aha-moments, gathered across numerous user interviews. Each session sharpened our understanding of needs, constraints, and context. The core insight was learning to honor long-established habits and tacit workflows while translating them into new designs: simplifying steps, making critical actions thumb-reachable, and shaping patterns that feel instantly familiar yet measurably faster.
Where do you see yourself and the project in the next five years?
In the next five years, we’ll evolve DB Communicator from a product into a platform – modular, connectable, and accessible to other business units and new operational use cases. The Traveler Information UX team will continue to deliver highly user-centered projects with measurable impact on clarity, reliability, and speed.
