Designers
Artem Izmalkov, Oleksandra Verkeienko, Mariia Leshchuk
Year
2026
Category
Product
Country
United States
Design Studio / Department
Phenomenon Studio

Three questions to the project team
What was the particular challenge of the project from a UX point of view?
One of our biggest UX challenges was designing an experience that works equally well for older adults and for their Gen X caregivers. We needed an interface that feels calm, intuitive, and accessible, while still conveying meaningful insights about what’s happening in the home. Translating a complex, privacy-preserving smart-home system into a simple, trustworthy experience required careful choices to reduce cognitive load without losing important context.
What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
My highlight was the first time the app connected to the sensors inside a real home and everything worked together as one system. Seeing the data come through and watching the home come online in the app was a true validation moment. The low point came earlier, when we struggled with the flow and redesign of some user journeys. Building a seamless experience on top of a complex technical stack required several iterations. In the end, those challenges pushed us toward a cleaner, more resilient design.
Where do you see yourself and the project in the next five years?
In five years, I see MyWisdom supporting families at scale, helping older adults stay safely in their homes and giving caregivers real confidence in day-to-day well-being. I expect the system to evolve into a core part of intelligent homes, adapting to each household. My hope is that Wisdom becomes a trusted name in aging-in-place technology, known for solving real problems with thoughtful design and reliable engineering.


