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Designers

Niccolò Massari

Year

2026

Category

New Talent

Country

Italy

School

Università Cattolica del Sacro Cuore, Politecnico di Milano

Teacher

Andrea Gaggioli, Venanzio Arquilla

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Three questions to the project team

What was the particular challenge of the project from a UX point of view?
Health information is complex, emotional and hard to interpret. The main UX challenge was designing for health without increasing anxiety. Research with healthcare actors showed HALL could not become another data-heavy dashboard: it had to be inclusive, meaningful and understandable across different levels of digital and health literacy. A number alone can mislead or frighten, so progressive disclosure became key: clear biomarker statuses first, deeper information only when needed. The hardest part was the information architecture. I explored different paradigms, but chose a reactive/proactive structure because it reflects real behavior: sometimes users need to understand what is wrong, sometimes they want to prevent, improve and stay well.

What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
The real aha moment came during research, when I understood that the solution should not start from features, but from the emotional state of the user. I also realized that many current solutions were not truly inclusive: they separate patients, caregivers and professionals, while in reality everyone is part of healthcare. People do not approach healthcare as neutral users: they often arrive confused, worried or already overwhelmed. This changed the whole design direction. The interface had to reduce pressure, not add more information. A low point was realizing how fragmented the healthcare journey really is, but that became the strongest opportunity: creating one place where information becomes clearer, more connected and easier to act on.

Where do you see yourself and the project in the next five years?
It is difficult to know exactly where HALL will be in five years, but I hope this nomination gives the project the resonance it needs to move beyond an academic context. HALL was first meaningful to me, then recognized as valuable by my faculty, and now it has reached an international stage. The next step would be to validate it further with patients, caregivers, specialists and healthcare partners, moving from prototype to pilot. I imagine HALL becoming a tested digital health ecosystem that helps people manage health more proactively, while supporting professionals with clearer information and less administrative friction. Personally, I want to keep working at the intersection of UX psychology, health technology and responsible AI.

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