Designers
Narae Choi, Sori Kim, Gaeun Park , Eunseo Kim, Suhyun Ahn
Year
2026
Category
New Talent
Country
Korea, Republic
School
Sookmyung Women's University
Teacher
Jisun Lee, Yumi Na
Three questions to the project team
What was the particular challenge of the project from a UX point of view?
The primary challenge was balancing proactive financial guidance with a non-intrusive, engaging user experience, specifically tailored for Gen Z. Our goal was to create personal ‘brake messages’ that feel like a nudge from a friend rather than a restrictive financial barrier. We needed to avoid sounding moralistic about consumption. Instead, we focused on respecting the user's spending habits while providing timely, relevant interventions. Integrating these insights into a financial app without it becoming an annoyance required a delicate balance of tone and timing, ultimately distinguishing our service from standard, purely functional savings apps.
What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
The low point occurred when we struggled to define how a service focused on fun and instant gratification could effectively influence Gen Z's consumption habits without appearing overly intrusive. We did have an aha moment that occurred during our user test. We were initially concerned that real-time pop-ups would be perceived as irritating or disruptive. However, the feedback revealed that users actually appreciated the personalized guidance. Seeing that users were open to these interventions when the tone was right completely shifted our design perspective, validating that timely, empathetic UX can turn a potential nuisance into a helpful, welcomed interaction.
Where do you see yourself and the project in the next five years?
We see this project as evolving alongside the rapid advancement and mainstream adoption of MR devices like smart glasses. As these technologies become integrated into our daily lives, the demand for services that intuitively interact with a user's lifestyle and consumption habits will significantly increase. We expect our service, Paver, to become a staple in daily routines, helping Gen Z develop healthier financial habits through seamless, proactive support. Ultimately, we hope to continue contributing to this field, creating AI-driven experiences that feel like a natural, helpful extension of the user's own decision-making process.
