++ UX Design Awards – Autumn 2024 ➜ Enter Now ++ Talent Track: Award Winners ➜ 29 May

++ UX Design Awards – Autumn 2024 ➜ Enter Now ++ Talent Track: Award Winners ➜ 29 May


Aubergine Solutions Pvt. Ltd.







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»‘ASENT’ illustrates the importance of a comprehensive process management application that integrates separate and often manual workflows. It relieves the burden on operators who previously had to gather information from multiple sources and manually match it with available transportation resources. The suite also incorporates information about specific patient needs. Combined with a clear information architecture and visual design, the application helps speed up the work process and supports patient transport staff.«

Anja Kaiser

And the Award goes to...

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Three questions to the project team

What was the particular challenge of the project from a UX point of view?
One of the biggest challenges in this product was to design a single experience that would present the same information in numerous views with obviously distinct purposes. This involved extensive research which helped us define the priority of information, design interactions with progressive disclosure and effectively use semantic and visual cues to lessen the cognitive load. Following the testing of several prototypes, we consolidated a list view, scheduler view, and map view which along with versatile filters resulted into powerful user experience.

What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
This project reinforced my belief that spending more efforts in establishing clarity around ‘what to design’ can go a long way in helping you ‘design the right thing’. Every step involved walking through unknown spaces, identifying gaps and filling them until we established clarity to move forward. The tool I used the most throughout the process was ‘Questions’. The eye-opening experience was watching the reactions of end users who never imagined a product like this could exist. The most fulfilling moment was the impact that this product creates by empowering disabled patients to become independent.

Where do you see yourself and the project in the next five years?
This project has a solid foundation and has demonstrated how much efficiency it can offer to the overall process. I see this product gradually disrupting this sector and significantly optimizing the way this industry operates. Although this solution is now intended for NEMT (Non-Emergency Medical Transport), it may also be used in the future for other transport management use cases. The concept of design-driven innovation has been strengthened by this initiative. For many more years to come, I anticipate myself and my team developing creative solutions for various sectors.