Personalized invitation box for follow-up interviews in the recruiting process for the mobile sales force of Deutsche Bank

PBM PERSONAL BUSINESS MACHINE AG

The recruitment process in the mobile sales department of Deutsche Bank is to be spiced up and emotionalized in order to inspire potential candidates at an early stage and to win them over to Deutsche Bank as independent financial advisors. After the successful initial interview, applicants should receive an emotional and multimedia personalized invitation to the follow-up interview. For this purpose, the Finanzberatungsgesellschaft mbH of Deutsche Bank is planning to use PBM Personal Business Machine AG to design individual invitation boxes (e-mail, video and landing page) in which the candidate can find himself/herself and gain insights into the future job as an independent financial advisor. The common goal: to create an application experience that inspires, convinces even co-decision-makers such as life partners and contributes to more candidates deciding on the job.