Swisscom Digital Experience

Swisscom Ag

After creating Swisscom’s original digital style guide in 2008, different teams from around the business developed new products and services. Over time, this meant that the Swisscom customer experience across the range of their digital products had become inconsistent. Therefore Swisscom and Moving Brands developed Swisscom Digital Experience (SDX), a new digital design and code repository that exists as a framework of principles, detailed product resources and foundational styles. It is designed to grow over time and remain iterative, forming a living style guide which remains open to change.