++ Public Choice Vote until 25 February! ++ Next Call starts: 1 March 2026 ++ Join the Winner Announcement on 4 March!

++ Public Choice Vote until 25 February! ++ Next Call starts: 1 March 2026 ++ Join the Winner Announcement on 4 March!

nominated 2020

ICE Portal Relaunch Info / Entertainment Portal

Deutsche Bahn, DB Fernverkehr AG

Customer Portal Mobility

One-two years ago forwerts and Deutsche Bahn took the 2016 established ICE Portal and looked at it through a prism called User Experience. Usability testing and specific market research paved the way for the design team through iterative research phases, design- and development sprints. The systematic approach allowed the development of a flexible Atomic Design and the complete makeover of the design language, resulting in a highly modular, coherent design with an outstanding UX & UI.

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Designers

forwerts interactive GmbH / Julian Schwarz, Sebastian Baldauf and team; DB Fernverkehr AG / Caroline Sturm and team

Year

2020

Category

Product

Country

Germany

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