Our Awards Jury Knows Great UX Design

Gennett is head of brand experience globally at Siemens. She is passionate about helping brands to “do different” to make a difference and shape a positive future today. In her career, she has worked with various brands in the automotive, travel, banking, healthcare, energy, and home appliances sector.

Gennett holds a Diploma and MA in Communication Design and an MBA in Business Administration. She is a lover of creativity, humor, and excellence. And so far, she has lived on three continents: Londoner at heart, Berliner by default, and Beijing-inspired.

Passionate about the strategic impact of User Experience, Susanne loves to demonstrate how UX contributes to business success in healthcare.

With a background in Psychology and over 20 years of experience in UX, in academia and med tech, she brings deep insight into human behavior to shape healthcare experiences that truly support time-pressed medical professionals, creating solutions that allow to focus on what matters most: their patients - while also combating the increasing shortage in healthcare staff.

Susanne is driven by advancing UX maturity in organizations, has led the development of corporate design systems and its implementation across the enterprise, and contributed to several solutions used by radiology and cardiology professionals day-by-day. Her expertise also spans user research and interaction design and she advocates user-centricity as a key ingredient for successful innovations.

Noor Dar is an executive product design leader who focuses on shaping digital products and services in the fintech and digital assets industries.

She leads the product design practice at Börse Stuttgart Digital & Bison across Germany and Europe. There, she creates experiences for crypto and digital brokerages with a holistic, human-centered approach where usability, accessibility, and brand come together seamlessly.

Noor champions design as a bridge between people and growth, where strategy, usability, and inclusivity converge.

Her career spans B2C and B2B, fintech, digital transformation, and creative direction. As Head of Product Design at Timeless, she developed the platform in nine months and grew it to over €39 million in tokenized trading volume within three years. Noor has also consulted with companies such as E.ON and Mercedes-Benz, guiding their digital transformation initiatives and exploring early AI-driven solutions.

Florian brings extensive expertise in digital product design and user-centered innovation. As Chapter Lead Digital Design and Lead UI Design at Deutsche Telekom, he is dedicated to advancing design excellence within the organization and experience quality for its customers throughout the company’s digital services.

He is passionate about making thinking tangible – transforming ideas into clear, purposeful outcomes. With a strong belief in the craft of design, Florian thrives on creating clarity within complexity and ensuring that every interaction delivers meaningful value to the user. With a community mindset, he empowers teams and fosters collaboration.

Alicia is a Senior UX Concept at Scholz & Volkmer, specializing in developing digital strategies and information architecture for leading brands.

In her role as a project lead, Alicia adeptly balances strategic vision with a keen focus on user-centric needs. She likes to improve the collaboration between different disciplines, such as design, concept, and technology, utilizing the ever-evolving tools in our industry.

With a strong foundation in classic design and smart digital systems – gained through her studies in Design at the Bauhaus University in Weimar (B.F.A.), Elisava University in Barcelona, and Hochschule RheinMain (M.A.) in Wiesbaden – she prioritizes "classic clarity and unambiguity" in user interfaces.

Her work focuses on rethinking common components with our evolving technological advancements such as AI and simplifying digital interactions, subtly modernizing systems while retaining classic structures. The goal is to make users feel comfortable amidst rapid changes and maintaining their ease of use.

Seulki Lee is an Associate Design Director who specializes in creating digital products and services that align human needs with business objectives. With cross-industry experience in healthcare, finance, real estate, and enterprise SaaS, she is skilled at navigating complex and regulated environments where trust and compliance are critical.

Her work focuses on guiding products from early research and prototyping through implementation and adoption, ensuring that strategic decisions translate into seamless user experiences. Passionate about AI-driven and data-intensive design, she is committed to building scalable and safe solutions that deliver lasting impact.

Alexander Livigni is Partner and senior UX/UI expert with 14+ years' experience designing B2B/B2C systems at forwerts. He enables design leadership and empowers cross-functional teams through creative direction, agile methods, and user-centered strategy. His work for brands like Audi and Deutsche Bahn reflects excellence in both execution and team-driven innovation.

Norman is a passionate UX/UI and Strategic Designer with ten years of experience at Siemens Home Appliances. He has made a lasting impact by creating multiple global user interface design languages while prioritizing a strategic and interdisciplinary approach.

Norman has gained valuable insights into user behavior and cultural nuances during his career. In addition to his design work, he serves as a lecturer in interaction design, where he mentors young designers. With his enthusiasm for innovative design, Norman is always looking for inspiration to advance the field of design.

Nadine Rosenkranz is a Creative Director at wirDesign specializing in branding, brand development, and brand management with a strong focus on user experience.

Her conviction is to always challenge the status quo – questioning conventions, approaching problems from fresh perspectives, and shaping forward-thinking solutions. She draws her motivation from collaboration, where the exchange of ideas, creativity, and shared passion with clients and teams alike inspires her to explore new directions and achieve impactful results.

Believing that brands must act responsibly in times of social and ecological change, she advocates for sustainable, socially oriented branding that combines commercial success with societal impact. Her work places people at the center of every process, ensuring that design is intuitive, inclusive, and transformative.

With extensive experience across industries such as finance, IT, seed producer, consumer brands, and education, she develops systems that empower brands to deliver meaningful and future-oriented user experiences.

Claudia is Design Business Manager at PHOENIX, based in Stuttgart. In this role, she builds client relationships and leads design teams to create impactful customer experiences and services that not only meet people’s needs but also elevate brand identity.

With a passion for a holistic approach to interaction and industrial design, Claudia has worked for a diverse range of industries, including automotive, aviation, healthcare, energy, home appliances, and consumer electronics.

From shaping visionary concepts to supporting their successful implementation, she attaches great importance to making ideas tangible. She is driven by the excitement of seeing great design come to life and resonate in the market.

Claudia holds an Industrial Design Diploma with a focus on interaction design from the Magdeburg-Stendal University of Applied Sciences.

Joshua To is a VP of Product Design at Meta and currently leads the Wearables Design Organization. Joshua’s organization designs the product vision and experience for products like the Ray-Ban | Meta Glasses and Orion AR Glasses. He is directly responsible for running a Discovery team to explore new products and form factors as well as ensuring that the current and upcoming products are delivered with the highest quality and the best user experience.

Joshua has always been interested in building things across the intersection of design, entrepreneurship and technology. In his spare time, Joshua is the founder of non-profits WellDone International and Soup where he plays an active role.

Prior to joining Meta, Joshua was a design leader at Google and spearheaded the Google AR/VR, Lens and Wearables efforts. This includes leading UX Research, Writing and Human Factors for all Google Hardware.

Tiange Wang is an award-winning and internationally-exhibiting designer and creative technologist. Her work investigates innovative interactive paradigms among humans, technology and the environment. Tackling subjects like climate change, holistic wellbeing and emerging technologies, she employs mediums including multimodal interaction, creative data visualization, multimedia art, food, software, AI and games.

At IDEO, she leads teams in crafting human-centered, planet-conscious, data-informed and GenAI-enabled product experiences across web, mobile and spatial computing platforms. She helps clients in technology, healthcare, media, climate, and consumer sectors transform early ideas into market-ready products. She also curates Emerging Wave, IDEO’s weekly R&D series on emerging technologies and human-centered design.

Her work has been recognized by UX Design Awards, Core77, Red Dot, and iF among others, and showcased at SXSW, SIGGRAPH, CHI, the MIT Museum, Fast Company, Dezeen and more.

Tiange holds a Master of Architecture from Harvard Graduate School of Design and a Bachelor of Arts in Architecture with High Honors from the University of California, Berkeley.

Bernd Wiesenauer serves as the Director of User Experience Enabling at Bosch, driving the company's transformation into a human-centered organization. He is responsible for the UX Maturity Model and Assessment, UX Networking, the UX Convention, and UX Knowledge Transfer, as well as overseeing the Bosch UX Academy and its curricula.

Prior to Bosch, he was Head of Design at User Interface Design GmbH for over six years, where he integrated user-centered design for clients like Jura and Vorwerk.

Bernd studied product and environmental design at the University of Applied Sciences in Potsdam and has held various roles, including designing ergonomic driver information systems for automotive giants such as Daimler and Porsche, and developing furniture for brands like Thonet and Cor.

Greg Zholdak is a product design leader with over a decade of experience driving digital transformation strategy and customer-centric innovation in Canada and the UK. He brings deep expertise in leveraging emerging technologies to shape the future of user experience, and delivering scalable design solutions spanning healthcare, insurance and financial services, commercial real estate, digital marketing and immersive AR/VR tech.

In his work, Greg has influenced design cultures of global organizations, championing accessible design and sustainable innovation. He is passionate about mentoring emerging design talent and fostering strong cross-functional collaboration.

As a Director for UX, Health at Sun Life Financial, Greg led the team of 18 in designing the end-to-end digital experience for care providers, customers and the government agents for the roll-out of Canada’s first ever federal dental plan impacting over 9 million Canadians.

Sandra Brügmann brings extensive expertise in user-centered innovation and digital product development. As part of Intuity’s leadership team, she heads the Hamburg office and shapes impactful DX portfolios for international clients.

With a strong foundation in human factors, strategic leadership, and cross-functional collaboration, she drives forward-thinking design systems that enable meaningful digital transformation.

By working closely with R&D teams, Sandra explores AI-driven solutions that redefine human-machine interaction, helping organizations anticipate market shifts and create compelling user experiences.

With a forward-thinking mindset and a commitment to sustainable growth, she consistently delivers high-caliber digital products that resonate on a global scale.

Melanie Dreser is a strategic design leader passionate about human-centric, data-driven product experiences. As Senior Director of Product Design at Celonis, she leads the global product design function, shaping enterprise solutions that turn complex data into actionable insights.

Her expertise lies in scaling design teams, embedding UX at the core of product strategy, and driving measurable business impact through design. With a strong background in DesignOps, UX strategy, and experience leadership, Melanie builds high-performing teams that bridge the gap between business, technology, and user needs.

She is a recognized thought leader in the industry, committed to elevating design maturity in organizations and crafting intuitive, high-impact digital experiences.

Tae Young Kang is a Director of Customer Experience and a Product Lead at Deutsche Telekom with roundabout 20 years of experience in UX and service design. Currently, he focuses on streamlining and digitizing Deutsche Telekom's customer-centric innovation process, leading a team to implement a corporate-wide collaboration platform that accelerates idea collection, target customer validation, and data-driven concept prioritization.

Previously, he worked at Samsung Electronics for over 15 years, where he cultivated extensive hands-on experience in the end-to-end product innovation process – leading diverse projects from new product development to production model enhancement and shipping to global audiences, including the Galaxy Smartphone series.

Tae Young studied Service Design (M.A.) at the Royal College of Art in London and Visual Communication Design (B.A.) at HongiK University in Seoul.

Martin Krauss is a design leader with over 15 years of experience in product design for digital consumer and B2B products. At SAP, he led design for strategic projects in areas such as cloud infrastructure, healthcare, the public sector, and ERP vision projects. Notably, he played a key role in the design of the German Corona Warn App, widely adopted in Germany and considered a major success in digital public health.

Earlier in his career, Martin shaped the core user experience at XING, one of Europe’s leading professional networks. His portfolio spans enterprise software and civic tech, with a focus on transforming complexity into clear, user-centric solutions. Martin is passionate about design strategy and delivering impactful user experiences at scale.

Lukas is passionate about crafting digital experiences that merge design, technology, and storytelling. His work focuses on scalable digital and corporate design systems, seamlessly bridging design and development to create tailored web and app solutions. He thrives on exploring emerging technologies to shape engaging, immersive narratives.

With over a decade of experience in corporate branding, digital design, and media, Lukas has shaped visual identities and design systems across industries ranging from finance and insurance to IT, healthcare, and consumer brands. His expertise spans from crafting large-scale campaigns to designing web-based visual and auditory experiences that seamlessly connect aesthetics with business impact.

Trained as a digital and print media designer, Lukas continuously expands his expertise in immersive media, web technologies, and advanced design systems. As a certified trainer and voluntary examiner for the IHK, he contributes to shaping the next generation of design professionals.

Sogra Nishath is a Design Leader with over 20 years of experience in strategy, research, design, and product management. Currently a CX Product Strategist at HP Inc., she simplifies the Purchase CX Journey of HP Printers.

Sogra holds a Master of Science in Human Factors Engineering and a Bachelor of Science in Medical Electronics Engineering. She has led global teams of multi-disciplined designers and took a multi-year rotation as Director of Software Platform Product Management at HP Inc., responsible for the HP Print Application Software Platform Strategy, supporting global Business Units with over 42 million monthly active users.

Her work has earned her several recognitions and industry awards. She also serves as the Community and Mentorship Pillar Lead in HP's Women’s Business Resource Group, volunteering as a coach and mentor.

Atike is a seasoned UX professional with nearly two decades of experience crafting human-centered experiences across telecommunications, e-commerce, automotive, and healthcare. For the past 12 years, she has brought her expertise to Philips, taking on roles as a UX designer and design director.

With a deep passion for improving lives, Atike has worked for innovation projects in the medical field, focusing on patient engagement, neuroinformatics, sleep and respiratory health, remote patient monitoring, and digital diagnostics. Her curiosity about human behavior drives her design approach, and she enjoys sharing her expertise with the community.

In her current role as lead designer at Philips Experience Design, she is committed to fostering a strong design review culture, empowering teams to create high-quality, inclusive and safe healthcare solutions.

Atike holds an MSc in Digital Media from Bremen University, Germany, and an Engineering Doctorate (EngD) in User System Interaction from Eindhoven University, Netherlands.

Dr. Anna Raveling has played a key role in shaping user experience, design pre-development, design research and strategy at BSH Home Appliances Group. Her path from industrial design via product marketing and innovation management to leadership roles in User Experience and Design Management underlines her expertise in the implementation of horizontal user-centered processes.

She currently leads project teams with a focus on developing and implementing user-centered product and design development processes on a global scale. In addition to supporting the development of UI and industrial design projects from a UX perspective, she leads design research projects and strives to make user experience known and applicable across the organization.

Dr. Raveling's contributions extend beyond the corporate realm into the academic world, where she shares her insights on sustainability, design methodologies and UX research. With a PhD from the Technical University of Munich (TUM), she has been teaching at various design schools since 2005 to date.

Aditi Sharma is an award-winning design executive focused on driving innovation at the intersection of human excellence, business profitability, and technical possibilities.

She has received the 'Dr. Sarojini Naidu Award' from the Govt. of India, '40 under 40' award from Business Elite, 'Woman Who Builds' award by Globant, and was named an inspirational woman in STEM by Authority Magazine.

As a lecturer at Pratt, she curated one of the top ten UX programs in the US. Aditi is a published author and is regularly invited to deliver keynotes and podcasts, including Leading Design, Brave UX, CampaignLive, Business Insider, AI & Data Analytics Network, and SXSW.

Currently, as the Head of Design & Research at AWS, she manages the global design practice for 30+ Fintech products that lead to faster and higher quality business decision-making. Previously, she set up and led design practices at J.P. Morgan & Chase and Accenture Interactive.

Hendrik is a creative professional and manager who passionately creates visionary products and services. As a cross-disciplinary design director with a deep understanding of users, business, and technology, he helps companies create strategies and translate them into experiences.

Marko Thorhauer is Executive Creative Director at IBM iX, the Digital Experience Agency of IBM. He leads the IBM iX design practice across the DACH region and is a member of IBM Global Design Leadership.

With his team, he consults clients and builds digital experiences, products, services, design systems, and communications – helping brands and organizations to excel in digital – lately especially in the area of design for AI.

His expertise lies in leading successful design teams, with human-centered ways of working and sustainable DesignOps, leading to excellent outcomes.

Prior to IBM iX, he worked as a creative director, startup co-founder and marketing expert. His work has been recognized in diverse awards and exhibitions. Marko taught digital design and is a frequent speaker at conferences.