• Gain international recognition for your experience excellence.
• Strengthen the visibility of your organization in business and in the UX field.
• Earn credit and accolades for your R&D units, experience design teams and people.
• Enter a global UX leadership community, access knowledge on current trends and future developments.
• Connect with businesses, the design industry, research and upcoming UX talents.
• Create impactful PR moments and a global audience with virtual events and award ceremonies.
• The limited number of distinctions and awards emphasizes each winner's uniqueness.

• High visibility for all nominated projects: social media, website, newsletter, press
• Mixed-media social media campaigns
• International voting campaign for Public Choice Award
• Extensive presentation in the virtual UX Design Awards exhibition
• Logo packages, certificates and trophies for all competition levels
• Virtual Events promote Award-Winning teams

• Consideration of the wider context, holistic 360° perspective
• Significant improvement of a situation
• Creation of new added value for relevant user groups
• Solution of a substantial challenge

• Improvement of human abilities
• Access to new fields of application and knowledge
• Strengthening of inclusion and participation

• Finding innovative solutions for a real challenge
• Use of novel technologies for higher added value
• Identification of emerging fields of action and development of new solution strategies

• Convincing and consistent design, customizability
• Intuitive operability and universal comprehensibility
• Coherence of service offering, positive user experience across all touchpoints

• Strengthening of social values and social cohesion
• Democratization of technologies, use of open systems
• Consideration of sustainable principles and resource saving

Although not strictly related to experience design, this additional criterion addresses some of the key challenges and topics of our times.