• Gain international recognition for your experience excellence.
• Strengthen the visibility of your organization in business and in the UX field.
• Earn credit and accolades for your R&D units, experience design teams and people.
• Enter a global UX leadership community, access knowledge on current trends and future developments.
• Connect with businesses, the design industry, research and upcoming UX talents.
• Create impactful PR moments and a global audience with virtual events and award ceremonies.
• The limited number of distinctions and awards emphasizes each winner's uniqueness.

• High visibility for all nominated projects: social media, website, newsletter, press
• Mixed-media social media campaigns
• International voting campaign for Public Choice Award
• Extensive presentation in the virtual UX Design Awards exhibition
• Exclusive digital asset packages promoting all successful projects
• Logo packages, certificates and trophies for all competition levels
• Additional PR services for Award winners

1. Create your personal user profile online.
2. Set up, manage and submit your competition entries.
3. Conveniently pay competition fees online (Visa, PayPal) or by banking transfer.

Professional Field

Eligible are corporations and startups, R&D and design departments, digital and design consultancies, UX Labs and research institutions worldwide. Entries are welcome from all industry sectors and application fields.

The number of submissions in each category is unlimited. The market launch or the start of the development process must not date back more than two years at the time of submission.

Competition Category Product
Eligible are market-ready or new products, services or experiential environments (including solutions planned for market launch in the competition year).

Competition Category Concept
Product studies, prototypes, test projects (proofs of concept), service concepts and conceptual environments (deployment time frame: two to five years).

Competition Category Vision
Foresight concepts, advanced design studies or research projects that explore future experiences and solutions for a positive living environment (development time frame: five to ten years, or more).

Young Guns

Eligible are students, graduates and universities worldwide. Only bachelor's or master's projects are accepted.

The number of individual submissions is limited to one project. Universities may submit an unlimited number of their students’ bachelor or master projects. The start of the development process must not date back more than two years at the time of submission.

Competition Category New Talent
Eligible are projects from the fields of experiential design, interaction design, industrial and product design as well as service design, without restriction to industry sectors or application fields.

Please provide the following data on each competition entry:

1. PR data:
Project name, company, designers
Project description
Product film and images, company logo, URLs

2. Internal data for the jury:

Explanatory film showing the usage / workflow and key features of your entry (recommended: low-tech, smart phone film, 60–90 sec.)

Access data for apps and software products (optional)

Brief descriptions on:
Context and objective
Problem and solution approach
Relevance of experience
Design process
Sustainability and inclusion (optional)

Note: English language entries are requested, German translations are optional.

For detailed our detailed participation terms and GTC’s please visit our download page.

The Nomination Package includes:

• Title "UX Design Award | Nominated"
• Unrestricted right to use title and logo
• Admission to the competition and judging
• Presentation in the virtual award exhibition
• Extensive promotional services
• All subsequent competition services.

By waiving the nomination fee in the New Talent category, the Awards sponsor outstanding young talent.

Each Award Package includes:

• Unlimited right of use for each title and logo
• Prominent presentation in the virtual award exhibition
• Additional PR services

With a Gold Award title, the jury honors the best solutions from each competition category.

Award title for excellent products, services, solutions and environments.

Award title for outstanding product studies, service concepts or conceptual environments.

Award title for groundbreaking foresight concepts and advanced design studies.

In an online poll, UX professionals and users worldwide vote for a Public Choice Award among all nominated entries.

Award title for excellent bachelor's and master's projects.

• Significant improvement of a situation
• Creation of new added value for relevant user groups
• Consideration of the overall context of a solution
• Solution of a substantial challenge

• Improvement of human abilities
• Access to new fields of application and knowledge
• Strengthening of inclusion and participation

• Finding innovative solutions for a real challenge
• Use of novel technologies for higher added value
• Identification of emerging fields of action and development of new solution strategies

• Convincing and consistent design, customizability
• Intuitive operability and universal comprehensibility
• Coherence of service offering, positive user experience across all touchpoints

Specific evaluation criteria apply in the competition category for future concepts:

• Perception of relevant future challenges
• Derivation of convincing fields of action
• Development of visionary solution concepts
• Anticipation of future technologies, novel experiences and interaction concepts
• Development of positive future scenarios in the overall context of people, society, environment and economy

• Strengthening of social values and social cohesion
• Democratization of technologies, use of open systems
• Consideration of sustainable principles and resource saving

Although not strictly related to experience design, this additional criterion addresses some of the key challenges and topics of our times.