A friction — free user experience for HelloBUS

HelloBUS

Booking a coach bus in the Netherlands is very complicated. As a booker, you have to fill in a form, request a quote, wait a couple of days, compare the quote with others and lastly, decide. HelloBUS wants to make this booking process better, simpler and hassle-free. Extensive user research and design iterations helped to create a new platform where bookers get immediate response on pricing and can easily share their travel details.