Global Experience Design Group, HP Inc.
»This product was not conceived as an isolated standalone but as part of a whole ecosystem. It promotes the printer from a plastic box somewhere on a desk to a beautiful piece of furniture. The focus on sustainability is visible across various touchpoints such as packaging, materials, ink management, and more. The concise and nicely illustrated step-by-step manual for setting up the product focuses on the user and removes pain points that others could not solve before.«Werner Spicka